TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform disclosed that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in AI content, driven by emerging content generation software.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is deemed mass-produced AI material, a term for inferior, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to give people the power to increase or decrease of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its network tagged as artificially created. Collectively, in excess of 100 million pieces of content are submitted to the platform every day, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the amount of AI content they view by opening the “manage topic” setting in the application and selecting “AI-generated content”. Additional categories that currently be controlled under the filter include current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
Its guidelines require users to identify convincing artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will henceforth attach an “AI-made” tag to content made using its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The platform is furthermore introducing a two million dollar AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This project will support educational bodies focused on teaching programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, amid controversy over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is expected to reduce hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official explained that human moderation would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it is viewed by staff. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the past year due to intervention by its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is why a extensive automated help is really helping us process content quickly.”
